• Streets of Spain

    Campo Viejo

    We were tasked with increasing Campo Viejo’s social and digital presence in the lead up to their annual Streets of Spain event on London’s Southbank.

  • Streets of Spain

    Campo Viejo

    We know that within our target audience 83% check their phones 150+ times a day and they are 100% more likely to share social content via a smartphone so a mobile and social focussed solution was key.

  • Streets of Spain

    Campo Viejo

    We developed a social strategy centered around the idea of ‘Digital Tapas’ and created small engaging bite-sized bits of content for users in the lead up to the event.

  • Streets of Spain

    Campo Viejo

    The ‘Digital Tapas’ idea also featured on the main website where we displayed a smorgasbord of content pulled through from the live event and social media feeds.