ICONS ARE BETTER #63: THE RED CUP
Admittedly a great deal more popular for our friends across the pond, the red cup holds icon status nonetheless.
What I find so fascinating about it is how something so basic, so everyday, so average can become so famous. From the big screens of American teen movies to the double-platinum song written about it, its prevalence in popular culture is undeniable.
But what is it famous for?
First and foremost – it’s a vibe.
Just thinking about one conjures strong images of the parties at which it is used.
Highly unlikely to be found at a fancy event, holding expensive spirits or wine, the red cup is a champion of the unpretentious shindig.
Of the fun, frivolous, relaxed atmosphere of a student house (or frat) party.
Essentially, it’s synonymous with ‘party’.
And how something so seemingly average became universally understood as a symbol of partying is beyond the wildest dreams of most brands or products.
Rationally, it’s nothing special.
But emotionally, it’s iconic.
Rhonwen Lally – Planner