ICONS ARE BETTER #31: GOOGLE
With 40,000 search queries per second.
It is the world’s third most valuable brand;
With a market capitalisation of $360 billion.
It is a colloquialism;
A verb within The Oxford English Dictionary.
Founded in 1998, it is still (relatively) young.
Well, at least, for an icon.
How did this teenage brand become an icon?
The answer, I believe, is simple.
It “serves end users”.
This means the customer is priority number one.
This means short-term risk for long-term reward.
This means purpose driven decision-making.
As the company’s founder once wrote:
“We are not a conventional company;
And we do not intend to become one”.
Do you want to be a conventional company?
And be held hostage by short-term shareholders.
Do you want to be an icon?
And report to your customers before anyone else.
If you still don’t know this company, ask Google.
Michael McCourt – Planner @ mcgarrybowen