ICONS ARE BETTER #30: RAINBOW FLAG
In July 2015, 26 million people changed their profile pictures on Facebook by adding a rainbow filter to their existing image.
Plenty of my own friends were among those who did so.
Without reading a single status update or article about why they were all doing so, I was able to figure it out.
It was Pride here in London, of course. But over on the other side of the Atlantic, the US Supreme Court had just made a landmark ruling that would legalise gay marriage.
Two smart interns over at Facebook decided to find a way of allowing people to celebrate the occasion using an instantly-recognisable symbol of the LGBT community and of LGBT solidarity: the rainbow flag.
A deluge of rainbow-filtered updates ensued.
The original rainbow flag originated in San Francisco in the late Seventies. It is said to have been inspired by ‘Over the Rainbow’ – the song sung so longingly by Judy Garland in The Wizard of Oz.
I’m sure the creators of the flag couldn’t have dreamed of a time when the flag would be flown by so many people around the world.
But somewhere over the rainbow…dreams really do come true.
Ellie Beecroft – Planner