ICONS ARE BETTER #28: PIMM’S
First produced by James Pimm in a City of London pub in 1823, Pimm’s has a long history on which its iconic status rests. But what makes Pimm’s a true icon is more than just its interesting history; it’s the strength of the images and associations it evokes that make it so powerful.
A symbol of the Middle class British summer, a pitcher of Pimm’s conjures images of red trousered families clinking glasses in a well-groomed garden.
Besides this, any English person will know that there is a highly specific set of rules about exactly how it can be enjoyed.
Firstly, the preparation is crucial: No bits in it and you’ve fallen at the first hurdle.
Then there’s the time of year: This is a summer drink and only a summer drink.
Thirdly, there are unwritten rules about its audience: This is a drink of the English middle class – the more Mini Boden, bunting and Henrys the better.
And much like the audience it serves, Pimm’s is a true eccentric and an original. It’s one of a kind, and with no imitations accepted, a glass of Pimm’s is an icon like no other.
Rhonwen Lally - Planning Executive at mcgarrybowen.
Follow Rhonwen on twitter @rhonwenlally