ICONS ARE BETTER #19: THE COKE BOTTLE
I collect coca cola bottles from around the world. Yep I am a nerd. At one point I had nearly 200 but I realised my house was starting to resemble a bottle bank/coca cola graveyard so I stripped back. Just the core awesome ones now; the gold one, the aluminium one, the one with Japanese characters and the ones designed by Matthew Williamson, the Scissor Sisters and Kylie.
It all started when I went travelling my moons ago and I remember marvelling at the worn green glass bottle I was drinking from in Mexico and decided to save it as keepsake only to discover as I crossed the border in Belize that lo and behold the bottles here were different so I kept one of those too. By the time I got down to Brazil my backpack was very very heavy and I made a weird clinking sound wherever I went. Clinker Hodson they called me. (They didn’t).
But once home they took pride of place. Weird as they’re just a load of empty fizzy drinks bottles right? But they’re not, they’re more than that, they are a symbol of one of the most prolific global brand empires. Wherever you travel in the world you can get a coke, a universal word and more importantly a universal vessel which, although had differences country to country remained unquestionably coca cola no matter green glass, clear glass or metal.
So here is a true icon, one that without seeing the brown bubbly liquid inside, without seeing the red logo or brand name, you just know is a coke. A receptacle that transcends its brand, you can’t get more iconic than that.