ICONS ARE BETTER #18: KIM KARDASHIAN
We know, we know…surely you can’t call Kim Kardashian-West an icon. What has she ever actually done?
A recent article in Stylist magazine offered five perspectives on what makes the world’s most famous-for-being-famous celebrity iconic. It makes a pretty strong case in her favour.
Tens of millions of followers of her various social media profiles.
Countless magazine covers, including Vogue and the internet-breaking Paper.
Ten seasons and millions of viewers of the compellingly mind-numbing Keeping Up with the Kardashians.
She’s conquered the entertainment world, the business world, the gaming world, the beauty world and the fashion world. Who knows what she’ll try her hand at next?
And how has she done this?
Literally by using her image.
As well as the TV series and the daily paparazzi pictures of her getting into her car, going to the salon, going shopping, going out for lunch, going to the gym, going to the Givenchy show at Paris Fashion Week, there are also the selfies and the belfies, each one (apparently) generating an average of 1.9 million likes. She has taken so many self-portraits that she is publishing a book of them later this year: Selfish. (Great title).
She has courted the media and done more to put herself out there than any other member of her family, any other reality star, any other celebrity.
She has turned exposure into a business.
What’s the lesson for us?
That sometimes icons don’t always need a talent. They don’t need to be better at doing something than someone else. They don’t need to be the best at doing something.
All they need is a camera they can turn on themselves and the desire to get themselves noticed.
Ellie Beecroft – Planning Director at mcgarrybowen.