When you’re a student, eating healthy and gourmet meals are pretty low on your list of priorities. Food is seen at best as an excuse to take a break in between studying sessions, at worst as a last minute attempt to soak up the night’s excesses; the sweet spot that lives in between those two is, of course, owned by Pot Noodle.

Launched in the UK in 1977, it has since become synonymous with a lot of things: lazy late night meals, cheap student fare, quick chow down after a long day of work and the like. What is interesting to see is that its Asian cousin – the Cup Noodle, born in Japan in 1958 – is to this day considered a healthy and acceptable alternative to a freshly cooked meal, without the stigma that Pot Noodle carries over here.

In short, Pot Noodle is iconic in its resistance to disappear from our general culture, its brash exterior and cheap demeanor and its often offensive public appearances/ad campaigns, but ultimately this is exactly what makes it so. As Steve Henry, the creative behind some of its most controversial campaigns famously said: ‘We rather risk offending someone than being invisible’.

And what could be more iconic than that?

Matilde Pratesi – Social Media Strategist at mcgarrybowen.

Follow Matilde on twitter @1Matilde




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