The Olympic rings.

The perfect icon.

The epitome of Fact and Act.

A great founder belief.

A great story of their creation by the founder of the modern Olympic movement.

Fabulous numbers – because they have over 95% awareness across 50+ countries and they out-perform Apple, Facebook and Google in terms of recall and understanding.

The knock it out of the park on communication AND consistency.

They endure, 100 years and counting in 2015.

But it’s more than that.

Simply on a form and function level they tick every box.

The adhere to all the perfect rules of design.

Elegant Simplicity – tick.

Powerful Symbolism – tick.

Global Ubiquity – tick tick (the five colours + white appear at least two times in every flag of the 200+ IOC memebers)

An amazing, enduring, powerful piece of design symbolism that should be the envy of every brand on earth.

The perfect encapsulation of the most iconic event on planet Earth.

Baron de Coubertin – chapeau.

Kevin Chesters – Executive Planning Director at mcgarrybowen.

Follow Kevin on twitter @hairychesters.

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